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Law Firm Marketing Pricing in Toronto

We offer law firm services based on what your firm actually needs. Single-location law firm SEO is $999/month with SEO, AEO and Google Business Profile managed together. Multi-location SEO starts from $1,399/month. The full-service law firm system, with SEO, Google and Meta Ads, branding and AI lead management, starts from $1,999/month. Flat fees, 40+ hours of in-house work a month, no hourly billing.

Single-location law firm SEO Flat monthly fee
$999/month CAD

SEO, AEO and Google Business Profile, managed together for one office.

  • Law firm SEO for 1 office location (up to 3 core services)
  • AEO / AI search optimization: ChatGPT, Gemini, Perplexity, Google AI Overviews
  • Google Business Profile optimization + weekly GBP posts
  • Technical SEO: speed, schema, crawl and index fixes
  • Content writing: 8 blog posts + 3 page rewrites a month
  • Local links + legal directory citations
  • Featured on 20+ Canadian news sites
  • Review management + voice search optimization
  • Weekly and monthly reporting
Book a call

Backlink budget is separate and scoped to your competition.

Most popular Multi-location law firm SEO Starts from
$1,399/month CAD

Everything in single-location, scaled across 2+ offices or cities.

  • Multi-location SEO for 2+ offices (up to 6 core services)
  • Google Business Profile management for every location
  • AEO / AI search optimization across all locations
  • City and location landing pages for each office
  • Technical SEO at scale, schema per location
  • Content writing: 12 blog posts + 6 page rewrites a month
  • Local links + citations in every city you serve
  • Featured on 20+ Canadian news sites
  • Extended reporting, call tracking + monthly strategy call
Book a call

Backlink budget is separate and scoped to your competition.

Full-service law firm system Starts from
$1,999/month CAD

SEO, ads, branding and AI lead management, run as one system.

  • Everything in the SEO + AEO + GBP plans
  • Google Ads + Meta Ads management
  • Law firm branding: messaging, visual identity, consistent profiles
  • AI automation + lead management: intake chatbot, missed-call text back, CRM routing, follow-up
  • AI search visibility across ChatGPT, Gemini and Google AI
  • Featured on 20+ Canadian news sites
  • Cross-channel reporting in one dashboard
  • Dedicated strategist + priority support
Book a call

Ad spend is billed directly by Google and Meta. Backlink budget is separate and scoped to your competition.

Why is the backlink budget separate? Link needs depend on who you compete against. A family lawyer in Oshawa needs far fewer authority links than a personal injury firm in downtown Toronto. We audit your competitors' link profiles on the strategy call and recommend a backlink budget that matches your market, so you never pay for links you don't need.
Add-onPrice
Premium guest posts / link insertion (DA 30+)$40 / link
Press release$150 / campaign
Extra pages optimization$30 / page
Extra blog writing$15 / blog
Extra keywords (above plan limit)$20 / keyword

Not sure which plan? Book a free 20-min call and we'll tell you exactly what your firm needs.

Separate services

Ads, websites, video and automation, priced on their own

Add any of these to an SEO plan or buy them standalone. Firms with multiple brands or offices beyond the plans get a custom quote on the strategy call.

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Google Ads management

High-intent search ads, call tracking and dedicated landing pages. Our active accounts deliver $30-$70 cost per qualified lead in Toronto legal.

$500/monthmanagement · ad spend separate
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📱

Meta Ads management

Facebook and Instagram lead generation for family, immigration, real estate and other social-first practice areas.

$500/monthmanagement · ad spend separate
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Law firm website design

Fast, conversion-built websites with proper schema, intake forms and the architecture SEO actually needs.

From $999one-time · scoped to page count
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AI automation systems

Intake chatbots, missed-call follow-up, CRM routing and automated review requests. Every inbound lead captured.

$399 setup+ monthly maintenance, quoted by scope
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🎬

Law firm video editing

Short-form reels, YouTube edits, testimonial cuts and captioned practice-area explainers for lawyers.

Pay as you goper video · no monthly commitment
Book a call
✍️

Law firm content strategy

Topical authority planning, editorial calendars and LSO-compliant legal content written by people who understand Ontario law.

From $300/monthstrategy + writing
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Law firm marketing prices at a glance (CAD)
ServicePriceWhat's included
Single-location law firm SEO$999/monthSEO + AEO + Google Business Profile, technical SEO, content writing, local links, 20+ Canadian news features
Multi-location law firm SEOFrom $1,399/monthEverything above for 2+ offices, GBP for every location, city pages
Full-service law firm systemFrom $1,999/monthSEO + AEO + Google and Meta Ads + branding + AI automation and lead management
Google Ads or Meta Ads management$500/monthPer platform, ad spend paid directly to Google or Meta
Law firm website designFrom $999One-time, SEO-ready build with schema and intake forms
AI automation systems$399 setup + monthlyIntake chatbot, missed-call follow-up, CRM routing, review requests
Video editing for lawyersPay as you goPriced per video, no retainer
Backlinks and authority buildingSeparate budgetScoped to your practice area and competition

Enterprise or multi-brand firm? We scope a custom system after the call. Book a free 20-min call.

Questions

Pricing, answered

Single-location law firm SEO is $999/month CAD and covers SEO, AEO (AI search optimization) and Google Business Profile together. Multi-location SEO starts from $1,399/month. See full pricing.
AI search optimization, technical SEO, Google Business Profile management, content writing, local links and citations, and features on 20+ Canadian news sites, with weekly and monthly reporting. A separate backlink budget is recommended based on your competition.
Local links and citations are included. Authority backlinks are budgeted separately because the amount needed depends on how competitive your practice area and city are. We size it after auditing your competitors.
The full-service law firm system starts from $1,999/month CAD. It combines SEO, AEO, Google Ads, Meta Ads, law firm branding and AI automation with lead management, run as one connected system. Ad spend is paid directly to the platforms.
Ads management is $500/month per platform. Your ad spend is billed directly by Google or Meta, separate from the management fee.
Law firm website design starts from $999 one-time, scoped to page count and features. Every build ships with schema, intake forms and an SEO-ready structure.
AI automation systems are a $399 setup fee plus a monthly maintenance fee quoted by scope. That covers intake chatbots, missed-call follow-up, CRM routing and review requests.
Yes, on a pay-as-you-go basis. Reels, YouTube edits, testimonial cuts and practice-area explainers are priced per video with no monthly commitment.
$999 is single-location SEO with AEO and Google Business Profile managed together. Multi-location SEO starts from $1,399 and covers 2+ offices, each with its own GBP and city pages. The full-service law firm system starts from $1,999 and adds Google Ads, Meta Ads, branding and AI automation with lead management.
Predictability. You know your cost and we know our scope. With 40+ hours of work each month at a fixed rate, you're paying for outcomes: not for someone watching a clock.
Yes. Ad spend goes directly to Google and Meta, separate from our management fee ($500/month per platform, or included in the $1,999 full-service system). We'll model the right budget for your market on the call.
No setup fees on the monthly SEO plans. AI automation systems carry a one-time $399 setup fee. We discuss terms openly on the strategy call so there are no surprises before you decide.
The add-on table covers extra pages, blogs, links and keywords at transparent unit prices, and the custom pricing section covers websites, standalone automation and enterprise builds. Most firms don't need extras in the early months.
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Book a free 20-minute call. We'll review your firm and recommend the plan that produces the most cases for your budget.