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Law Firm SEO Services

A dedicated law firm SEO agency, not a generalist with a legal vertical. Six disciplines, one connected system — designed to compound rankings and signed cases for Toronto law firms.

The system

Every service targets a different way clients search

Run individually or as a complete system. Most firms run the full system because the parts reinforce each other and produce a compounding caseload.

What's included every month

One scope, fully managed

Strategy & research

Keyword and competitor mapping, topical planning, and a living roadmap reviewed with you each month.

On-page & content

New and optimized practice-area, location and resource pages — written for intent, E-E-A-T and LSO compliance.

Local & GBP

Profile optimization, posts, citations and a compliant review strategy to win the Map Pack in your areas.

Technical & schema

Speed, crawlability and the legal structured data that feeds both Google and AI engines.

AI visibility tracking

How you appear in ChatGPT, Gemini, Perplexity and Google AI — monitored and improved each month.

Reporting & calls

Monthly report and call covering rankings, leads and the next priority — in plain English, not jargon.

Looking for a law firm SEO agency that actually understands legal?

Book a free call and we'll audit your current visibility and tell you which services move the needle first.